Sell with Success at CFAA
New to selling at auction? At Columbus Fair Auto Auction, our goal is to ensure every seller has the best experience when remarketing their inventory with us. Here are some tips to set yourself up for success as a seller.
Be confident, realistic, and transparent
Confidence is key when creating a following of buyers who have a demand for your units. When they know you are motivated to sell, they will be encouraged to pay top dollar. But at the same time, be realistic. Sellers who don’t expect retail prices for their units tend to generate more buyer activity. Transparency helps build a relationship of trust with buyers. Honest sellers will always excel at the block.
Reserve numbers and deliver inventory early
Dropping off your vehicles 24 to 48 hours prior to sale day allows CFAA to perform condition reports and take quality pictures, while giving buyers adequate time to preview your inventory. With a full menu of remarketing offerings available, an early drop-off gives us the opportunity to prime your vehicles for sale. The more time we have to prepare your units, the better your products will look and ultimately, the more likely they will sell.
Let us know what type of units you are sending in advance
At CFAA, we know the needs of our buyer base. When we know what you are sending, it helps us plan more effectively, placing your vehicles in the best spot to ensure a sale. This also allows our sales team to match up your inventory with the right buyer, establishing connections that can continue sale after sale.
Representation Breeds Buyer Confidence
It is vital to regularly represent your vehicles on the block. By being there in lane, buyers can trust that your units are accurately portrayed, which helps build your reputation as a seller. Moreover, your representation on the lane gives you an opportunity to get to know the buyers purchasing your vehicles and work with them more directly to achieve a positive sale.
Appearance is everything
Cars that look better sell for more. Utilize our state-of-the-art services to get the most money out of your inventory. We offer a comprehensive body shop that can perform structural and cosmetic repairs; a high-performing mechanic shop that services most makes and models; and a reconditioning center that does detail work that will always have your units standing tall in lane.
Even after the auction has ended, we are still hard at work to sell your cars. CFAA will post your units on CFAA marketplace and OVE to garner online sales. Additionally, our sales representatives can assist you in locating a buyer who might have missed your units in lane. A quick response will increase your selling success by establishing a rapport with your buyer base.
Stay up-to-date about CFAA promotions and events by texting “CFAA” to 555888.
Our facilities include:
- 11 auction lanes
- Reconditioning center
- 48-bay body shop
- Mechanical repair center
- An on-site test track
- Full-service restaurant
Our services include:
- 24-hour pick-up and drop-off
- Around-the-clock security
- Complete reconditioning, body repair and mechanical services
- Vehicle certification
- Title services
- Vehicle delivery