Columbus Fair Auto Auction (CFAA) announced it will be launching AuctionMaster V3, a technology developed by Integrated Auction Solutions (IAS), this December. “Our corporate mission has always been to move the auction progressively forward into the future,” said Alexis Jacobs, CEO of Columbus Fair Auto Auction. “By upgrading our management system, we will take a big step toward streamlining all departments and expenses, positioning our auction to better serve our online and in-lane buyers and sellers. We also plan to leverage AuctionMaster’s integrations with auto manufacturers and lenders, which we believe will expand our business.” AuctionMaster V3 is a web-based auction management system with comprehensive features to perform all auction functions. The new management system replaces A/S 400, which CFAA has been using for more than 20 years. “AuctionMaster V3 has been several years in the making, and our team is excited to launch at CFAA,” said John Lilly, President of IAS. “We look forward to empowering the rest of the independent auction community with AuctionMaster as well as our Marketplace solution. We are confident we can provide CFAA and other independent auctions with the tools they need to effectively compete in a quickly evolving digital marketplace.” The web-based system will make it easier for all departments—from accounting to sales—to work simultaneously, ensuring greater efficiency and success at the auction. CFAA already utilizes IAS Marketplace, an online platform through which users can buy and sell vehicles. “AuctionMaster will allow us as a company, in every aspect, to operate more effectively,” said Greg Levi, President and COO of Columbus Fair Auto Auction. “With this advanced and customizable technology, we can better serve our buyers and sellers, whether they are in our lanes or online.” About: Integrated Auction Solutions (IAS) enables the independent auto auction community to effectively compete both in-lane and online with a suite of powerful, easy to use, mobile-friendly technology solutions. The industry’s only on-site, web-based auction management system, AuctionMaster integrates with major manufacturers, consignors, banks, Simulcast, and a transactional marketplace platform where individual marketplaces can be configured and customized.